How to Choose a Web Designer That’s Right for You
So you are thinking about a website design or redesign for your business. But with so many website designers and developers out there, how do you know which one to choose? When searching for someone to create or update your website, you may be wondering if it is worth hiring someone who specializes in designing websites for businesses like yours. In this blog post, we will discuss the pros and cons of hiring a niche website designer, and we will help you decide if it’s the right decision for you.
What is the purpose of your website?
The digital era has made our lives easier in every way, especially when it comes to web design. You can find great web designers and developers from all over the world, no matter their location. There is a web design agency for about every niche and budget out there. Technology has also made it easier for you to create a website with a click of a button by using one of the many DIY website builders that are available.
Your website is most likely your biggest marketing investment. And if done correctly can be your #1 salesman. And while it is true that you can find a web designer or developer for just about anything, it’s also true that not all website designers are created equal. There are many factors to consider when choosing a website designer, and we will discuss some of them here.
First and foremost, you should ask yourself “What do I want my website to do?”. Knowing the answer to this question will help you narrow down your search for a web designer. Do you want your website to be a simple online brochure? Or do you want it to be an interactive tool that helps you generate leads and increase sales? Once you know what you want your website to do, you can start searching for a designer that specializes in designing websites that meet those goals.
Niche Website Designers
When it comes to niche agencies, you can be sure that they have designed and developed websites for businesses similar to yours, which means they are familiar with the challenges and goals that are specific to your industry. They will also have a good understanding of your target market and what they are looking for when they visit your website.
However, there are some disadvantages to hiring a web designer that specializes in your niche. The first is that because they design websites specifically with one type of service or product, the same content may be used on other websites in your industry. This can make your website look like a template version of other websites in your niche, and it may not be unique to your business.
The second disadvantage is that you may be working with an agency that has designed websites for your competitors. Will your website be competing for online visibility with other websites that were designed by the same agency and if not, do you get exclusivity going forward? You need to make sure if you hire a niche designer, that you won’t be competing for digital space with their other clients.
SEO Website Designers
Now that you know a little bit more about niche web design, let’s talk about another type of web designer – the SEO web designer. These types of designers are focused on creating websites that are optimized for search engines. This means that they will design and develop your website with Search Engine Optimization (SEO) in mind.
The advantage of working with an SEO web designer is that they will create a website that is designed to be found by your target market. They will use the latest techniques and strategies to ensure that your website appears at the top of search engine results pages (SERPs), and help you to avoid any penalties from Google.
While SEO web designers won’t always have your niche in their portfolio, they will have the knowledge and skills to design websites of all different types while making sure that they are optimized for search engines. Having a fresh perspective on your website can be a great way to get some new ideas, and an SEO web designer will also be up-to-date on the latest trends in website design, no matter the industry.
The disadvantage of working with an SEO web designer is that they may not have the same understanding of your target market as a niche web designer. They also may not be familiar with the specific challenges and goals of your industry.
Who should you choose?
So, who should you hire to design your website? It depends on what you want your website to do, and what type of designer will be able to best help you achieve your goals. If you’re not sure, the best thing to do is to contact a few different designers and ask for their portfolio and their design process. Check out this episode of Local SEO Tactics to hear our top questions to ask a web designer.
SEO web designers are focused on creating websites that are optimized for search engines, which means your website will have a better chance of being found by your target market.
No matter what type of web designer you choose, make sure they are someone you feel comfortable working with and that you can trust to create a website that meets your needs and goals.