Looking to Start Your SEO Journey This Year?
You’re not alone—and you’re right on time to learn the SEO tips that matter most in 2025.
Incorporating SEO (Search Engine Optimization) into your marketing strategy is one of the smartest moves you can make in 2025. Whether you’re exploring SEO for a local business or targeting global customers, SEO helps your content show up where your audience is actively searching—on Google, in AI-powered answers, and even voice assistants.
But with constant algorithm changes, AI integrations, and shifting user behaviors, the SEO landscape can feel overwhelming—especially when you’re just getting started. The good news? You don’t have to figure it all out on your own.
To give you a head start, we asked the Intrycks SEO team to share the tips they wish they’d known when they began. These insights are practical, beginner-friendly, and rooted in what’s working now in 2025.
Get a helpful head start with advice from our own SEO team!
Breanna says…
“One thing that I learned that’s pretty easy and free for business owners would be competitor research. It’s like a cheat sheet for you and I know a ton of family or friends who feel stuck on where to start, I think that’s one good/easy thing to start with to get some ideas going.”
✅ Pro Tip (2025 Update): Use tools like Ahrefs, Ubersuggest, or even Google Search to see what your competitors are ranking for. Then brainstorm how your content could do it better—or fill in what they’ve missed.
Ben says…
“One thing that I see is often overlooked is user experience/conversion optimization/ease of navigation. It can be very helpful for a small business owner to sit down with a friend who is unfamiliar with their site, and ask them to go to the website to book an appointment to see if it is confusing or tough to navigate to the desired conversion. Seeing firsthand what the customer journey looks like is a great way to discover pain points.”
✅ Pro Tip (2025 Update): In a world of AI-generated search results, your site has to not only attract clicks but keep people engaged. Clear navigation, fast load times, and intuitive design now play a major role in search rankings.
Drew says…
“The silent game-changer in SEO is voice search optimization. Start thinking about how people ask questions verbally, not just how they type them.”
✅ Pro Tip (2025 Update): In a world of AI-generated search results, your site has to not only attract clicks but keep people engaged. Clear navigation, fast load times, and intuitive design now play a major role in search rankings.
Alaina says…
“A lot of people throw content up on their site that is helpful or informative but without any plan or idea what keywords might lead someone to that content or what keywords they should include. Thinking about content beforehand and what keywords to incorporate is super helpful even if you are not an SEO expert. You can include that keyword naturally throughout the content and then you are not only providing valuable content but people are more likely to find it as well.”
✅ Pro Tip (2025 Update): Start with search intent: What is your ideal customer looking for? Use tools like AlsoAsked or Answer the Public to identify question-based keywords and naturally incorporate them into your copy.
TJ says…
“I wish I knew how important Internal Linking was when I was starting out. That and learning to think from Google’s perspective on how it discovers and reads content. Google crawls the web and the ways it follows links to a page + the content of the page both matter for how it will get ranked.”
✅ Pro Tip (2025 Update): Internal linking is now a core ranking signal, especially with AI models crawling structured connections between content. Use descriptive anchor text and create topical clusters to guide both users and search engines deeper into your site.
What We’ve Learned So Far in 2025
- AI search is changing the game — You now need to optimize not just for Google, but for being featured in AI Overviews and other generative results.
- User signals matter more than ever — Google is watching how people interact with your site. High bounce rates or slow load times can hurt.
- Human + AI content is the new standard — Use AI tools to brainstorm or structure content, but add personal expertise and brand voice to stand out.
- Trust and brand authority are key — EEAT (Expertise, Experience, Authoritativeness, Trust) isn’t just a guideline—it’s a requirement.
Kick Off Your 2025 SEO Strategy Today
And there you have it! Consider these SEO tips as you kick off (and continue) crafting your SEO strategy. By staying curious and committed to learning, you can navigate whatever complexities arise in SEO and optimize your website for sustained growth. Now, tackle your 2025 marketing goals and start outranking your competitors!
Need more assistance starting SEO? Let us help you directly with our SEO Services!
Ready to Start Your SEO Campaign?
Check out Local SEO Tactics episode 188! In this episode, Jesse covers the basics of getting started with your SEO campaign. From keyword research to performing competitor analysis, this episode provides a great foundation for those getting their start or improve their SEO presence.
