SEO Statistics

seo statistics

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We did the research for you.

Search Engine Optimization (SEO) is one of the most important (if not the most) factors in business marketing success. With every Google update, there are more opportunities to leverage SEO strategies that can majorly benefit your business. Here are some of the most impactful SEO statistics we’ve collected for your consideration.

Table of Contents

General SEO Statistics

  • 53.3% of all website traffic comes from organic search. (Brightedge)
  • SEO drives 1000% more traffic than organic social media. (Brightedge)
  • 75% of users never scroll past the first page.(Hubspot)
  • On the first page alone, the first five organic results account for 67.60% of all the clicks, and the results from 6 to 10 account for only 3.73%. (Zerolimit)
  • 87% of shoppers begin their product searches online with organic search driving a vast majority of purchase research. (Brightedge)
  • The #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot. (Backlinko)
  • The #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot. (Backlinko)
  • On average, moving up 1 spot in the search results will increase CTR by 30.8%. (Backlinko)
  • On the first page alone, the first five organic results account for 67.60% of all the clicks, and the results from 6 to 10 account for only 3.73%. (Zero Limit Web)
  • 87% of shoppers begin their product searches online with organic search driving a vast majority of purchase research. (Bright Edge)

Marketing SEO Statistics

  • In 2021 69% of marketers invested in SEO. (Hubspot)
  • 75 % of marketers feel their SEO tactics are extremely effective at helping them achieve their marketing goals. (Hubspot)
  • 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. (Hubspot)
Marketing SEO Statistics

Google SEO Statistics

  • Google uses more than 200 ranking factors. (Backlinko)
  • Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. (Net Market Share)
Google SEO Statistics
  • The #1 result in Google’s organic search results has an average CTR of 31.7%. (Backlinko)
  • Current Google search stats for the year – 1.2 trillion (Internet Live Stats)
  • 90.63% of pages get no organic search traffic from Google. (ahrefs)
  • Studies indicate that 71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks. On the first page alone, the first five results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. (Zerolimit)

Local & Mobile SEO StatisticsMobile and Local SEO Stats

  • 30% of all mobile searches are related to location. (Think With Google)
  • 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
  • 28% of searches for something nearby result in a purchase. (Think With Google)
  • “Where to Buy” and “near me” mobile queries have grown by over 200% in the last 2 years. (Think With Google)

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