Local SEO Tactics #23 – What Pages Do I Need On My Website? The Most Important Pages You Should Include

Local SEO TacticsEpisode 23 is online now!

What are the most important pages you need do have on your website – one of the most common questions we get asked! In this episode we’ll break down the main pages that every local business should be including, and answer this question. These are the critical pages for Google bot and your customers, and you need to design them for both to have success. Here’s what working for us right now and we hope it helps you, too!


  • What are the critical and essential web pages that you need to have on your website
  • Your homepage is the most important page on your website
  • Using your primary Google My Business category on your homepage
  • How to properly display your address and nearby cities you serve on your homepage
  • Creating niche pages for the products and services you provide
  • Including your secondary Google My Business categories in your niche pages
  • Designing your pages for both your customers and Google to navigate and find
  • Using an About Us page to send signals to Google about being a legitimate business
  • Putting a Contact Us page in your main menu
  • What type of information you should be putting on your contact page and how to display it
  • The importance of a reviews or testimonials page, and what it does for Google
  • Creating a “locations served” page if you serve cities outside of where you’re physically located
  • Matching your Google My Business service area with your locations served page

Episode 23