Using GMB Categories As Website Keywords To Improve Your Rank In Google Maps – #17

Local SEO TacticsEpisode 17 is online now!

Google My Business, also known as GMB, is a crucial part of any SEO strategy in today’s world. In order to maximize the relationship between your GMB listing and your website, you need to take advantage of the Google My Business categories. These categories are very important on the SERP (search engine results page), and using these categories like you would a keyword is a great way to increase your exposure, bump your web rankings, and show up in the map pack!


  • What is a Sitemap for your website
  • What is an XML sitemap
  • What is an HTML sitemap
  • Why you need both HTML and XML sitemaps
  • Easy plugins for WordPress to generate an XML sitemap
  • How to choose what content to include in your sitemap
  • How sitemaps tell Google you have new pages or images on your website
  • How to generate sitemaps on non-WordPress websites
  • Selecting sitemap generators that auto-update

Episode 17