How to Tell If You Need a Website Update
No matter how old your website is, there are always going to be ways to improve it. However, there comes a time when the improvements you want to make are going to require more than just a few tweaks here and there. When that time comes, it might be time for a website redesign. But how do you know? Here are a few things you can look at to help you decide whether or not it’s time for a website update.
Website Design
Is your website’s design outdated? Does it look like it was created a decade ago? If so, it might be time for an update. When a website looks old, it may not look trustworthy to visitors. The design may be impacting your user’s expierence and how they interact with your website. Older website designs may also not be mobile responsive or appear poorly on a mobile display. With more and more people using their phones instead of desktop, it is important to make sure your website looks good on mobile. You can also be penalized by Google if your website is not mobile-responsive and not show up on search.
Website Content
Is your website’s content relevant and up-to-date? If not, you might need to consider adding new content or making some changes. Outdated content can make your website look neglected and can also turn away potential customers or clients. You should also think about your website’s purpose. If your target audience or goal of your website has changed, you’ll need to update your messaging and content to reflect that. This includes adding things like eCommerce functionality, creating a blog, or changing the focus of your website to accommodate your site’s purpose.
Competitor Websites
Take a look at your competitor’s websites. Are they doing something that you’re not? If so, you might want to consider making some changes to your own website. You don’t want to copy your competition, but it can be helpful to see what they’re doing and how you can improve upon it. You want your website to be just as if not more attractive than theirs, and not just in terms of looks alone but also appealing and engaging to your audience. Your competitors may also be using SEO to rank higher in search results, which you’ll want to do as well if you’re not already.
Website Traffic and Conversion
Has your website’s traffic been declining? Is your website’s conversion rate low? If so, it might be time to take a look at your website and see if there are any changes that could be made to help increase traffic. There are a number of things that can affect website traffic and conversion, so it’s important to look at your website as a whole and not just one element. You can use Google Analytics to see how your website is performing and where your traffic is coming from. If you’re not sure how to interpret the data, you can always reach out to an SEO professional for assistance.
What to Do If You Decide It’s Time for a Website Redesign
If you’ve decided that it is time for a website redesign, there are a few things you’ll need to do. First, you’ll need to find a web designer. You can either hire someone to do it for you or do it yourself. If you decide to do it yourself, make sure you have a good understanding of web design before you start. Once you have your new website design, you’ll need to add content. This includes things like copywriting, adding images, and creating videos. You should also consider adding SEO to help your website rank higher in search results. Lastly, you’ll need to launch your new website and promote it to get traffic.
The average lifespan of a website is 2 years and 7 months. A website redesign can give you a chance to create a modern, stylish website that will make visitors want to stay on your site. But before you start the redesign process, it’s important to understand why you’re doing it and what needs to change. This way, you can create a website that not only looks good but also meets the needs of your business and your target audience.
Start On Your Website Redesign Today
If you’re ready to redesign your website, reach out to our expert web designers and SEO professionals to help you get started on creating the website of your dreams.
