Update: Beginning July 31, 2024, GBP chat will no longer be supported. Read Google's update here. The messaging feature for Google Business Profile (GBP) can help enhance your business's online presence by adding another method for customers to contact you. Before you make the decision to turn on the messaging feature, consider the following benefits and potential negative aspects to being able to chat with customers over GBP. Benefits for Using the GBP Chat Feature: It provides a quick and convenient communication option, reaching potential customers who may hesitate to fill out a contact [...]