Basic SEO Practices For Creating Webpages – Part 2
Welcome back to Local SEO Tactics! This weeks episode is part 2 of our Basic SEO Practices for Creating Webpages topic.
In the conclusion of this two part episode, we’ll wrap up the basic SEO strategies you need on your web pages. Learn how to utilize headline tags for SEO, and what it takes to write great page content – both for the search engines, and for the users that will visit your website!
(Didn’t catch part 1? No problem! For those that missed part 1, you can listen to it here.)
- How to use headlines on your page to rank higher
- Best practices in using headlines to convert customers
- What are headline tags (H tags)
- What is the difference between H1, H2, H3, and H4 tags
- Best practices for using H tags on your page
- How many pages your website should have
- How to optimize your page text to increase ranking
- Tools for writing better pages
Thanks for Listening!
Here is a preview of the transcription from Episode 7 – Basic SEO Practices For Creating Webpages – Part 2;
Jesse: Hey, it’s Jesse with Local SEO Tactics. Welcome back for part two of our two part episode on basic SEO for creating webpages. We’re going to be talking about headlines, page texts. We’ve got some great best practices, and some pretty cool tools that we use that I think are going to help you out for how to write your webpages and create that content. Like we mentioned last week, I want to encourage you to take some notes and make sure you’re writing down some actionable items. This isn’t the sexiest topic, but it is the nuts and bolts that’s going to make a difference for your business. Stay tuned, should be some great content for you, and we’ll catch you on the backend.
The next area we want to cover is on page content is your headlines for your site, right. I had an art teacher in high school and what he had said always is if you’re doing a painting, or a drawing, or whatever it is, if you maybe just squint a little bit so things are out of focus, and fuzzy, whatever pops out to you should be the primary thing you want people to focus on. Same concept is true for your websites. Steve Krug, he has a book, Don’t Make Me Think.
Bob: It’s a great book.
Jesse: What’s the other one? It’s Not Rocket Surgery, I think is the name of the other book. Excellent reads, nice easy quick reads too, definitely recommend them to everybody out there. But we did some training with him for the Don’t Make Me Think class, and his main point was, somebody if they only read the headlines and the bullet point of your website, they should get the gist of the message, right?
Jesse: Just like with my art teacher’s example of, if you squint and only make out whatever is coming through as the primary thing of your painting, same thing with your website. Most people aren’t going to read your entire webpage, right? Your webpage should have about 2000 words on it, that’s a lot of words to write. It’s a lot of words to read. You don’t read all those words. You look for the headlines and the bullet points that are germane to what it is we’re on this page for. Might read that paragraph or two.
Jesse: And if you’re super intrigued by it, then you might finish the rest of those two thousand words. But those headlines are extremely important.
Bob: Yeah it just comes down to, can these people help me? Great, they can. I’m going to call. Alright.
Bob: What have you.
Jesse: Absolutely. So from a usability standpoint, those headlines are very important because those are going to be the things that jump out, the things you may use to kind of scan the page, to decide where you’re going to stop and read more information. So then you’d be very germane. Again if we’re talking about oil changes in services to your automobile, make sure if you’re on a page that’s talking about oil changes, that’s your lede. Don’t bury the lede. Again, talking above the fold, right when you’re on that page, they should be talking about oil changes. Talking about conversion, to get them to be a customer. Throw your price in there. Throw your speed in there, right, if you took timer money that we make decisions on.
Jesse: For conversions. But speak to people directly. Don’t make them think about what this is for, don’t make them interpret what you’re trying to say. Just punch them right in the face. Give the same advice we gave on the quality of your images. If you’re not sure if you typed this up right, put it out there for people to check. Ask your friends and family, “Hey read this page real quick. What is it that I do? What is it I’m trying to promote here?” You know what I mean? And again, this is true of your homepage, and all the other pages on your website.
Second reason those headlines are extremely important is because Google and search engines also know that they’re very important to us humans so they give them more weight, right? If you have just a regular sentence on your page, just part of your regular body, that’s going to carry a certain weight. If you have a headline, that’s going to carry a lot more weight in Google. So choose your words wisely, choose your phrases wisely, whatever keywords and phrases you want to be falling for, make sure they’re in the headline.
Now within the headline there’s a subset here, there’s H1, H2, H3, which stands for “headline one,” “headline two,” “headline three.” And the normal convention for your website is … your H1 is going to be your biggest, and also the one up on top. Now if you compare this to a traditional newspaper, it’s the huge headline on top. That’s the H1. Those should be the most important words on the entire page. That’s where the biggest … they’re at the top.
Now you’re only going to want one headline. This is something that people sometimes try to take advantage of and it can hurt you. Even if you go back five years or so, like oh when it was easier to kind of gain the system, you can do this kind of stuff. But today, Google and the search engines are a lot smarter. You can’t just have H1 headlines all the way down to your page. If you’re using WordPress or HTML editing software, you can usually highlight the text, and just go up there to format, and say, “What is this going to be? Is it a H1, is it H2, or headline one, headline two?” They’re going to use that kind of terminology. Your rule of thumb is that you have one H1, one headline one, per page. You don’t have two. And if you have other areas that need highlighting and you want to call them out as important, that’s what your H2, and your H3, four, five, and six, so on down the line, are for.
The usual convention is: when you go from a one to a two, the H2, it’s a smaller headline. H3 is even smaller from there, so the size and the prominence of those comes into play with how that naming convention is. You can have one H1, you can multiple H2s, and multiple H3s, but use that same sort of pyramid deal. You’re not going to want to have one H1 and seven H2s. There’s just no way those seven “subsections” on that page are all equally important.
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Note: some of the resources below may be affiliate links, meaning we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
- Online tool for writing better pages textoptimizer.com
- Online tool for counting how many words are on a webpage; wordcounter.net
- Book – Don’t Make Me Think, by Steve Krug (on Amazon)
- Our General Resources Page
- Our Free Instant Online SEO Audit